We use cookies

This site puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.

Cookies are used to:

  • measure how you use the website so it can be updated and improved based on your needs
  • remember the notifications you’ve seen so that we don’t show them to you again

Our cookies aren’t used to identify you personally.

You’ll normally see a message on the site before we store a cookie on your computer.

Find out more about how to manage cookies

ShareThis cookies

Online Web Environment: (desktop, tablet, and smartphone browsers)

ShareThis “tags” visitors on the websites that use the ShareThis icon with browser cookies. Users tagged by ShareThis are given a technical identifier, such as C62414AY9324FB5671069928026P0067.

The browser cookie tracks the content viewed by the visitor and pages of websites which use the ShareThis icon (“our publishers”). Pixel tags are used to transfer browsing data from visitors of our publishers’ websites to ShareThis and our data partners.

Cookies are small text files that contain a string of characters and uniquely identify a browser. They are sent to a computer by website operators or third parties. Most browsers are initially set up to accept cookies. You may, however, be able to change your browser settings to cause your browser to refuse third-party cookies or to indicate when a third-party cookie is being sent. Check your browser’s “Help” files to learn more about handling cookies on your browser.

Pixel tags are small strings of code that provide a method for delivering a graphic image on a webpage or other document. Pixel tags allow the operator of the webpage or other document, or a third party who serves the pixel tag, to set, read, and modify cookies on, and to transfer other data to, the browser used to view the webpage or other document. Pixel tags may also be used to obtain information about the computer being used to view that webpage or other document, including the IP address of the computer that the tag is sent to, the time it was sent, the user’s operating system and browser type, and other similar information (commonly known as the user agent string).

HTTP headers are transmitted whenever a webpage is viewed, and contain technical information required for communication between a client (your computer or device) and a server (the webpage you visit). Other electronic communication protocols (such as those used for email) also use headers to transmit information. This information may include information about the client browser, the requested webpage, server and other information the third party knows about you, your computer or device. Note: ShareThis does not use persistent identifiers like a carrier or device ID to revive a previously opt-out profile or deleted cookie.

Other Environments: (Mobile applications)

In environments that do not support cookies, like mobile applications, we do not collect usage data, see Data Collection and Use.

To serve ads in mobile applications, the advertiser identifiers, such as Google Advertising ID or Apple IDFA, depending on the operating system of your mobile device, may be used. These identifiers consist of a string of technical and random characters signaling out your device with a hash (non-reversible encrypting method). The advertiser identifier identifies your device but not you and can be reset by you. See your device manufacturer for more information.

Linking Environments: (browsers and mobile apps used)

To serve you personalized advertisements and provide a seamless online experience, third party data partners that we work with may link your identifiers on the different environments you are using. We enable the linking of our usage data through cookie syncing. We do not use personal information such as your name or address to operate the linking. Our data partners may use exact linking methods by leveraging the technical data collected through our technology such as advertising partners identifiers. Our data partners are members of the NAI or DAA and you can opt out of our tracking and theirs through NAI or DAA opt out mechanisms described in User Choices.

Google analytics cookies

Measuring website usage (Google Analytics)

We use Google Analytics software to collect information about how you use this site. We do this to help make sure the site is meeting the needs of its users and to help us make improvements, eg improving site search.

Google Analytics stores information about:

  • the pages you visit
  • how long you spend on each page

  • how you got to the site
  • what you click on while you’re visiting the site

We don’t collect or store your personal information (eg your name or address) so this information can’t be used to identify who you are.

We don’t allow Google to use or share our analytics data.

Google Analytics sets the following cookies:

Universal Analytics

Name Purpose Expires
_ga This helps us count how many people visit our site by tracking if you’ve visited before 2 years
_gat Used to manage the rate at which page view requests are made 10 minutes


Google Analytics

Name Purpose Expires
_utma Like _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new to the site or to a certain page 2 years
_utmb This works with _utmc to calculate the average length of time you spend on our site 30 minutes
_utmc This works with _utmb to calculate when you close your browser when you close your browser
_utmz This tells us how you reached our site (eg from another website or a search engine)

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